We (the customers) know that we can improve the satisfaction of our needs and get better products at a better price ¨ if we share information¨.                                                                     We (the suppliers) believe that we will be able to improve our processes and better satisfy our customers needs (and social needs), and we will get a stronger commitment from them ¨if we share information¨.

We know that the values of our society are strongly influenced by the market, and we want to start buying from those companies that do not only want to maximize their monetary profits, but also demonstrate that they are prepared to satisfy our needs and build a society with sustainable values. We can call it an Economy for the Common Good (ECG) as defined by Christian Felber, or a Generative Economy as defined by the Peer-to-Peer Foundation, or other ways, but these all mean the same thing - a marketplace truly aligned with a sustainable society.
If we want to achieve a truly sustainable market and society, we need to start using information that aligns our purchasing choices with our values.